| Tomb Raider: Underworld sells only 1.5 million units in 6 Weeks |
| January 9th, 2009 |
Eidos Interactive today released a Trading update, providing an update on its trading performance
over the first 6 weeks period (November until Christmas) on the launch of Tomb Raider: Underworld.
The 1.5 million units is lower than Eidos expected.
In the past Tomb Raider: Anniversary (2007) sold 1 mln units in the first four weeks (PS2 and PC sales).
Tomb Raider: Legend (2006) sold more then 2.6 mln units in the first 6 weeks,
more then the 2.3 mln units sold on Tomb Raider: Angel of Darkness (2003), which disappointed fans worldwide.
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EIDOS TRADING UPDATE
Eidos plc is today providing an update to the market on its trading performance over the Christmas period.
Tomb Raider: Underworld was released on the major gaming platforms on 18 November 2008 in North America and 21 November 2008
in the rest of the world. We are pleased that in our key European territories the game charted in the Top 10 for the 6 weeks
from launch to Christmas* and performed well against both competitive products and recent iterations of the franchise.
However, on a global basis our sell through to 31 December, which we estimate at approximately 1.5 million units, is below
our internal forecasts, primarily due to a lower start in North America. In a difficult North American economy we have seen
retailers restricting inventory levels and triple-A products being price discounted above our expectation.
Consequently as we enter the second half of our financial year we are cautious about the potential for ongoing price discounting.
We have therefore revised our sales assumptions for Tomb Raider: Underworld and other products to be released and estimate our full
year revenue will now be in the range of £160m-£180m compared to our previous guidance of £180m-£200m. We have passed our peak net debt
position and we retain sufficient headroom within our committed banking facility but given revised profit expectations we may need to enter
into discussions with our lending bank regarding our June 2009 covenants.
We believe our strategy of focusing on cornerstone franchises is further validated by the current challenging and competitive environment.
We are concentrating our efforts and resources on those high quality titles that will deliver long-term franchise value while pro-actively
managing our cost base and exploring ways to improve the mechanics of the business.
Looking further into our 2009 financial year, we are encouraged by the positive reaction to our forthcoming
Batman: Arkham Asylum videogame.
We are working closely with DC Comics and Warner Bros. and through our strategic partnership we are benefitting from cross-promotional opportunities
including the first video trailer for Batman: Arkham Asylum featured on all DVDs of the movie The Dark Knight this Christmas.
[* UK chart data is provided by Chart track, France is provided by internal analysis. In Germany Tomb Raider: Underworld was Top 10 in
the PLAYSTATION 3 charts for 6 weeks, in the All Formats charts for the first three weeks.]
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